New Mobile App Launch Press Release: The Definitive Guide

Let me guess:

After a long process from conceiving an idea of researching the app costs^[1] to hiring your team of developers, your dream app has finally come to life.

Congratulations!

You’re now halfway through the journey!

But here’s a truth:

On average, around 6140^[2] apps are launched every day between 2016 and 2018. Unfortunately, some (if not many) of these apps will soon fall into oblivion, no matter how brilliant they are.

If you don’t want your precious brainchild of an app that takes you months of hard work to go unnoticed among thousands of other apps, then make sure that you do a fantastic job promoting it. Getting media attention to your new app with a press release is a great way to start.

A press release is a cost-effective and commonly used tool for companies to generate media coverage.

In this article, we will cover the following points that help you create a successful press release for your mobile app launch:

• What are a press release and its benefits?
• When to write a press release?
• How to write an AWESOME press release?
• Real press release from well-known companies to learn from.
• How to submit your press release?
• How to build on the success of a press release?

Let’s dive deeper!

What’s a Press Release?

The Small Business Encyclopedia^[3] defines a press release as “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”. It is a short, compelling news story created by a public relations professional and delivered to a target audience.

Benefits of Writing a Press Release for Your New App Launch

In case you’re still wondering what to expect when writing this type of content, let’s take a look at the major benefits of press releases.

1. Affordability

Press releases are often written by the public relations department within a company. Then the company will have to pay press release distribution expense to send its story news to journalists or media influencers. But this expense is still a lot more affordable, compared with other forms of paid advertising and publicity, making a press release an overall inexpensive PR option.