Category: Outsource Direct Marketing

SUSSEX, Wis.–(BUSINESS WIRE)–Nov 2, 2020– Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company) today announced the launch of its Quad Direct Marketing Exchange ™ (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs...

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer...

You need the complete ingredients of public relations before you start your campaign. January 21, 2002 3 min read Opinions expressed by Entrepreneur contributors are their own. Q: I’ve heard that PR is very cost-effective marketing, but does that mean just sending out press releases? A: Yes, PR is extremely cost-effective. Often the cost is zero, but PR is not...

With the increase of social media, data-driven storytelling, and the 24/7 news cycle, the press release has evolved while remaining a relevant part of your marketing strategy. How people communicate around the world has changed drastically in the last decade. Social media, blogging, influencers, and television have created a world of 24/7 news consumption. So it would be easy to...