OutsourceDirectMarketing.com – Page 2 – Outsource Direct Marketing

Profits up for outsourcing firm Source Marketing Direct

Press Release Turnover is up by 40.38% to £690,769 credited to Source Marketing Direct’s quality leads, according to a source Outsourced direct marketing firm Source Marketing Direct has reported 40.38 per cent rise in pre-tax profits for the year to December 31, 2012. The London-based company’s managing director, Hector Montalvo announced: “We are thrilled with the progress we made in...

10 tell-tale signs you need to outsource your marketing

10 guidelines to determine when to outsource a complete marketing function or specific project, as provided by Michael Shanker. Since Neil H. Gordon’s classic 1964 article “The Concept of the Marketing Mix” and E. Jerome McCarthy’s “4P’s of Marketing” much has been written about the basic elements of marketing. In addition to the standard Product, Price, Promote, Place attributes, the...

Press Releases as Marketing Tools

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer...

Marketing, business – PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign. January 21, 2002 3 min read Opinions expressed by Entrepreneur contributors are their own. Q: I’ve heard that PR is very cost-effective marketing, but does that mean just sending out press releases? A: Yes, PR is extremely cost-effective. Often the cost is zero, but PR is not...