Outsource Australia: 3 Tips to Connect Facebook Marketing and Direct Marketing

    MELBOURNE, AUSTRALIA, January 09, 2015 /24-7PressRelease/ — The Social Media Examiner points out in the 2014 Social Media Marketing Industry Report that 88 per cent of marketers still want to know how they can best measure their ROI on social media and increase the effectiveness of their marketing efforts. Outsource Australia[1] say: “Business owners must consider a combination of both brand marketing, such as Facebook marketing and direct marketing.” Firms must focus on building their brand by generating awareness and building emotional connections and direct marketing is specifically designed to produce a specific response and immediate results.

About Outsource
Australia: http://www.outsourceaus.com/about-us/[2]

Outsource Australia say, businesses that adopt brand marketing and direct response marketing can consistently improve conversation, personalise service and create a positive ROI cycle. The firm provides three tips to combine the two marketing strategies:

Facebook as ‘point of conversation’
Using Facebook as conversation platform gives businesses the opportunity to respond to consumers to what they see on the brand’s alternative marketing channels, such as TV, billboards or email.

Exclusive content
Outsource Australia recommend to provide consumers access to premium brand content. The firm says that consumers are often happy to share their insight and data in return for ‘VIP access’.

Cross-channel customer journey
It is useful to incorporate Facebook actions and behaviours into a brand’s broader, cross-channel ‘customer journey’ in a measurable way.

Outsource Australia agree that firms can increase their ROI by combining the perception-shaping power of brand advertising with direct marketing, focusing with one-to-one interactions of a specific target market. The combination of the two marketing techniques takes place during different phases of the customer lifecycle. Direct marketing interactions let consumers perceive they are in control of the relationship, which allows the marketer to reinforce the brand’s value proposition.

By defining the right objectives and collecting data, businesses can measure the effectiveness of the communicated message to the prospects. Marketers must identify trends within the collected data to test and tweak messages to achieve best performance. The more marketers know about their consumers, the more effectively they can build their brand and create persuasive messages and target more and more qualified consumers.

Outsource Australia, a direct sales and marketing firm based in Melbourne[3], are confident that the combination of both marketing techniques leads to increased ROI through more effective measurement and actions. The firm specialises in creating personalised quality results between their clients and the consumer. With many years of experience in the industry, Outsource Australia are working with clients from the Telecommunications, Energy, Film, Security, Charity, Health and Beauty sector. The firm is now preparing to open up in further markets by June 2015. Plans to expand overseas are currently under discussion.

Outsource Australia implement their marketing and sales services in a number of locations in order to deliver a high ROI for their clients.

Follow @OutsourceAus on Twitter and ‘Like’ them on Facebook.[4][5]

# # #

References

  1. ^ Outsource Australia (www.outsourceaus.com)
  2. ^ http://www.outsourceaus.com/about-us/ (www.outsourceaus.com)
  3. ^ sales and marketing firm based in Melbourne (www.outsourceaus.com)
  4. ^ @OutsourceAus (twitter.com)
  5. ^ Facebook. (www.facebook.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

Share